I am an Assistant Professor in the marketing group at the Tuck School of Business at Dartmouth College.

 

My research focuses on online marketing utilizing traditional statistical and econometric modeling methodology as well as the more recently developed machine learning tools. I empirically investigate questions related to online promotions and advertising, online platforms, and online reviews. My research includes work on how individual online reviews affect consumer purchase decisions, consumer response to online cashback promotions, consumer decision making in crowdfunding, and the effect of law enforcement busts on Darknet markets.


I teach the core Analytics course and the Quantitative Digital Marketing elective in the MBA Program at Tuck.

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© 2020 by Prasad Vana.

    Hanover, NH

 

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T: 603-646-0463 

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