I am an Associate Professor in the marketing group at the Tuck School of Business at Dartmouth College.
My research is broadly situated in the area of digital marketing. I focus on three actions that firms have employed within this ecosystem to attract consumer attention: 1) adopting new forms of digital promotions and advertising to attract consumers, 2) utilizing online reviews to help consumers through the purchase journey, and 3) using algorithms as a marketing lever to affect consumer choice and aid in firms’ objectives.
I empirically examine these research questions by using statistical and econometric methods, machine learning, structural models as well as lab experiments and focus on the identification of causal effects.
I teach the core Analytics course and the Quantitative Digital Marketing elective in the MBA Program at Tuck.